Senior Management

Jeff Bunch, Vice President of Global Sales

Jeff Bunch, Vice President of Global Sales

“I am proud to work in a company that focuses on the customer and is continuously improving to ensure the best for each client’s business.”

I joined Sword Apak in 2016 as Vice President of Global Sales with responsibility for managing key strategies for the global sales team, continuing the expansion of the business worldwide and strengthening relationships with Sword Apak’s client base and network.

Working with Sword Apak from an outside perspective for many years, I always admired their passion for their people and product and the commitment the company had to the industry.  Having joined the business I am proud to work in a company that focuses on the customer and is continuously improving to ensure the best for each client’s business.

I have over 30 years of experience across the automotive marketplace, starting out as an automotive dealer and working my way up to Vice President of Dealer Services at Manheim, Vice President of Lender Solutions at Black Book and CEO of Auction Credit.  My experience has given me strong insight into global strategy, business development, and customer relationship management.  I bring this experience to my current role to aid the Sword Apak team in its support of customers across all aspects of the floorplan cycle.

I’ve joined Sword Apak at a time when the company is experiencing exceptional growth.  I look forward to leading the global sales team as business demand increases and it deepens its relationships with our new and existing clients.

Doriene Viera, Global VP of Business Development
Ian Tudor, Client Services Director
Jodie Jewell, VP of Operations in the Americas
Chris Shearwood, Operations Director
Mark Elliott, Director of Banking
Tania Penny, Product Director (WFS)
Jeff Bunch, Vice President of Global Sales
About Sword Apak

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